Managing Your Recreation Time

Posted on: 25 June 2019

If you are in the process of setting up a recreational cannabis dispensary, you need to think carefully about how you are going to entice customers to spend money in your store. Getting customers to spend their money is about both your set-up and the services you provide your customers.

Create a Customer Incentive Program

Most big brands have a customer incentive program. If you have ever filled up a punch card to get free coffee at your favorite coffee shop or if you have ever earned a special loyalty discount after spending so much money somewhere, you have participated in a customer incentive program.

Set up a customer incentive program for your customers. Provide your customers with a reward after they make so many purchases or after they spend so much money. The reward could be a set amount off their next order, or it could be a percentage discount. Make it a discount that people will want to work toward and that provides them with a benefit.

Create Limited Time Offers

People like to feel like they are getting a special deal, which is why it is important to have limited-time offers. Make sure that your offers are actually limited in time; a limited-time offer that runs for three months is not that effective. Special limited-time offers can help entice new customers to make purchases and can be beneficial for long-time customers.

Stay on Top of the Trends

There are trends in every industry, and recreational cannabis is no exception. Make sure that you stay on top of the trends and know what is hot. When people come in, show them your new products. Maybe a company just came out with a new vaporizer. Make sure your sales staff is well-versed in this product and that they show the product to everyone who comes in. Staying on top of industry trends and offering trending products to customers will help you increase sales.

Keep Education Front & Center

Recreational cannabis is a growing field. Many customers may be making their first trip to a cannabis store when they enter your store. People may have a very limited knowledge of cannabis products even if it is not their first trip.

Use displays to convey information about each product that you have in your store. Additionally, make sure your budtenders know how to share educational information with customers. Being able to educate customers is one of the best ways to increase the amount that you sell.

If you want to increase sales at your recreational dispensary, set up a customer reward program, run limited-time offers, carry trending products, and focus on educating the customer about products. These four steps can help increase sales at your business.

For more information on how to increase sales, contact a marijuana marketing agency.